Microsoft Hardware recently signed up with leading electronics distributor, Techmart to build a direct distribution business structure for its products in the Gulf countries of UAE, Bahrain, Kuwait, Oman and Qatar. Techmart has been operating in the Middle East for the last nine years, and has evolved a unique direct distribution structure, with ground level presence in 10 countries, servicing 7,000 retailers directly through its own sales force across the Middle East.Read More…

Microsoft today announced a number of offers that will be available on its top-selling range hardware products at this year’s Gitex including web cams, mice and keyboards which will be sold by various retailers at Gitex Shopper 2011. Merthan Kaleli, Retail Sales & Marketing Lead, Microsoft Gulf said: “As we have witnessed in previous years, Microsoft Hardware products are very popular with consumers during Gitex shopper events, and we are very excited to announce the new range of innovative accessories available this year. Read More…